Q1 2024 Performance of Delivered Meal Kits & Specialty Foods Apps on iOS in the UK

In the first quarter of 2024, the UK's iOS platform saw varied user engagement across the top delivered meal kits and specialty foods applications. Sensor Tower provides detailed insights into these trends, highlighting the apps' performance in terms of downloads and weekly active users.

HelloFresh: Meal Kit Delivery started the quarter with approximately 18K downloads, which tapered to around 7K by the end of March. Weekly active users also reflected a downward trend, starting at 110K and decreasing to 82K over the same period.

Gousto showed a similar pattern, with downloads declining from 10K in the first week of January to just over 2K by the end of March. Weekly active users for Gousto remained relatively more stable, starting at 41K and gently dipping to 35K.

Vivino: Buy the Right Wine maintained a revenue stream throughout the quarter, ranging from as low as $877 to a peak of nearly $2K in the last week of March. Downloads hovered around 1K per week, while active users saw a slight increase from 13K at the beginning of January to over 12K by quarter's end.

Green Chef: Healthy Recipes experienced modest download numbers, starting at 699 and peaking at 786 in late January, but eventually falling to 513 by March's end. Active users remained fairly consistent, with a slight increase from 4.5K to 4.3K throughout the quarter.

Lastly, Naked Wines saw the fewest downloads among the group, with numbers fluctuating between 271 at the start of January and 145 by the end of March. There was no data available for weekly active users for Naked Wines.

For more detailed insights and analysis on app performance, Sensor Tower's comprehensive data offers a deeper dive into the trends shaping the delivered meal kits and specialty foods sector on mobile platforms.